Privacy Policy
Ashford Premier Taxi
1. Introduction
Ashford Premier Taxi, registered in England and Wales, is committed to protecting the privacy and security of our customers' personal information. This Privacy Policy explains how we collect, use, store, and protect your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
We encourage you to read this policy carefully. By using our services (including website, mobile app, phone bookings, and in-person services), you agree to the collection and use of information in accordance with this policy.
2. Who We Are
Company Name: Ashford Premier Taxi
Registered Address: Unit 11, Henwood Business Center, Ashford, Kent, TN24 8DH
Email: info@ashfordpremiertaxi.co.uk
Phone: 01233 666 666
3. What Information We Collect
Identity Information
Name, title, date of birth (if applicable)
Contact Information
Phone number, email address, billing address
Journey Information
Pick-up and drop-off addresses, dates and times of bookings, travel preferences
Payment Details
Card information (processed via secure third-party payment providers – not stored by us)
Account Information
Login details, booking history, communication preferences
Technical Data
IP address, browser type, operating system, device type (when using website or app)
Call Recording
For quality assurance, training, and dispute resolution, we may record incoming and outgoing calls.
4. How We Use Your Information
5. Lawful Basis for Processing
Contractual Necessity
to provide the transport services you request
Legal Obligation
to comply with tax, licensing, or law enforcement requirements
Legitimate Interests
to manage and improve our business operations
Consent
where you have opted in to receive marketing or promotional content
6. Data Sharing and Disclosure
We may share your personal data with:
We do not sell or rent your personal data to third parties.
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting, or reporting requirements.
Booking records
Retained for 6 years (for tax and regulatory compliance)
Marketing Preferences
Retained until you opt out
Inactive Customer Accounts
Deleted after 24 months of inactivity, unless legally required to keep data
8. Your Data Protection Rights
Under the UK GDPR, you have the right to:
Access the personal data we hold about you
Request correction of inaccurate or incomplete data
Request deletion of your data (where legally permitted)
Object to or restrict the processing of your data
Withdraw consent at any time (for marketing)
Request data portability (in certain circumstances)
To exercise any of these rights, please contact us at: info@ashfordpremiertaxi.co.uk
9. Security of Your Information
We implement appropriate technical and organisational measures to protect your data, including:
Data encryption (where applicable)
Restricted access controls
Secure payment gateways
Regular system updates and security checks
10. Cookies and Website Tracking
Our website may use cookies or similar technologies to improve your browsing experience and analyse traffic. You can choose to accept or refuse cookies through your browser settings. For more information, please refer to our Cookie Policy.
11. International Data Transfers
All data is primarily stored within the UK or EEA. If we transfer data outside of these areas (e.g., for cloud storage), we ensure appropriate safeguards are in place to protect your information under UK data protection law.
12. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy at any time without prior notice. Any changes will be posted on this page with a revised "Effective Date" at the top.
Contact Us
Data Protection Officer
Ashford Premier Taxi
Email: info@ashfordpremiertaxi.co.uk
Tel: 01233 666 666